Hello, I'm Molly.
 
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D&AD New Blood Pencil 2019 /
NODS Shortlist 2019 / MSc Creative Advertising / 'Best Up-and-Coming' Graphic Design Festival Scotland 2014
Art Direction ⟶

 
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D&AD New Blood Pencil 2019 /
NODS Shortlist 2019 /
MSc Creative Advertising /
'Best Up-and-Coming' Graphic Design Festival Scotland 2014
Art Direction ⟶

 

“I don't know where I'm going from here,
but I promise it won't be boring.”

― David Bowie

Goals
‘Focus’

Brief Encourage women to sign up to play 5-a-side at Goals.

Women have so many goals to strive for in everyday life. It’s too much. The beauty of football lies in being able to focus on just one set of physical goals for the duration of the game.


THE BIG IDEA:
the beauty of focussing on just one goal for one hour.

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Adnams
‘Drink in Nature’

Brief Making sustainability taste good.

We decided to put the Adnams’ green roof on everything. Their new labels and packaging are made from seed paper so you can Grow Your Own Beer Garden and share your #drinkinnature.


THE BIG IDEA:
PUT THE ADNAMS GREEN ROOF ON EVERYTHING.


Skyscanner
‘Hello there, weary traveller’

Jetting off from your day-to-day means getting away from everything, including your phone screen. Emotive video campaign.


THE BIG IDEA:
PUT YOUR PHONE DOWN AND LOOK UP.

Guardian Jobs
’Do Something You Believe In’

Brief Make Guardian Jobs the first-thought job site for young people entering the job market.

A lot of us are fed up and disillusioned. The world is a big place and it’s hard to make any real positive impact while also making ends meet.

Guardian Jobs advertises paid roles from charities, non-profits and environment-focussed companies. So you can get paid to work for a cause you’d volunteer for. If you could afford to.


THE BIG IDEA:
GET PAID TO WORK FOR A CAUSE YOU WOULD VOLUNTEER FOR.

Road Safety Scotland
‘Blind for 4 Seconds’

On average, looking at your phone takes your eyes of the road for 4.6 seconds. We decided to highlight this through simple footage and blackouts.


THE BIG IDEA:
You wouldn’t want to go blind while driving.


Nairns
’Keep Going’

Nairns oatcakes provide gym-goers, hikers, campers, cyclists, general outdoor types and fitness enthusiasts the slow release energy they need to keep going.


THE BIG IDEA:
Nairns oatcakes keep you going.